Embracing Pop Culture

POP Culture is one of the most effective ways to make your business stand out, it’s not just a fluffy filler but highly relevant social commentary.

So how can you embrace POP Culture in your social media and humanise your brand, increase engagement whilst selling more products and services? Let’s dive in!

Meme the Moment

Chances are, you’ve seen a meme that was so relatable that you have had to share it with someone. Maybe to a friend or family member in your DMs, tagged in comments or even shared on your story.

It’s those behaviours that can really help with your organic engagements.

Memes can tap into emotion, which is an essential part of marketing. They create connections with your followers and are easy to share, helping you to reach a wider audience.

Share POP Moment

Take advantage of the big pop culture moments. Share your original thoughts and opinions around the ways these topics relate to your brand, products & services.

Eurovision was a perfect POP moment, everyone was tuned in and watching and meme-ing.

Incorporating timely pop culture references and utilising it as a teaching moment that is inline with your target audiences interests, is an excellent way to help help your posts reach a wider audience whilst being incredibly impactful.

If it’s not relevant as a teaching moment, you could opt for something much more comical, light-hearted and very relatable to demonstrate that your brand is up to date with the latest trends.

But be careful not to be too ‘Salesy’. Entertainment first, product placement second.

POP Collabs

Working with influencers, content creators, celebrities allows your brand to tap in their vast and/or highly targeted audience.

Influencers are real people, telling real stories about your brand. Making your products and services the top of conversation.

This type of marketing is incredible versatile. For example;

Makeup brand can collaborate with beauty influencers on TikTok

Furniture brands can collaborate with home inspo influencers on Pinterest

Pet food brands can collaborate with ‘Petfluencers’ on Instagram

Collaborating with influencers who are recognisable, trusted and relevant to your target audience is the perfect way to build credibility and grow your brand.

Stacey Soloman’s collaboration with In The Style is a perfect example of this. Her posts wearing the clothing can be seen by her 5.6 million followers and garners excellent engagement. In a matter of days, just a single post generated 195,615 likes (and counting).

Tap into trending audio

We are not stuck for sounds and songs to use within content. By choosing a sound or song that is trending, it makes your video more memorable. It can help to boost your views, engagement, increase your chances of going viral which can put your brand in front of a huge new audience.

Be mindful that you want it to be trending but still needs to suit your video. If your audio appears disconnected from your video, you run the risk of it having the opposite effect and not reflecting well on your brand.

It’s easy to find a summary of the past week’s trending content – including sounds, filters, music, challenges and hashtags.

Don’t overthink it.

The simplest things can go viral. At FOMO Pro we always like to keep it relatable, true to your brand's voice and make it fun.