Tiktok-boom

When you think of TikTok, do you think of saving the world? What if we told you:

75% of Millennials’ buying habits favour eco-friendly products*

75% of Gen-Z rank sustainability higher than brand names* 

*Source Nasdaq, 2022

As a millennial myself, I’m completely obsessed with Smol, they are the most incredible sustainable cleaning brand with a huge range of planet-friendly products. Not surprisngly, they have been going viral on TikTok. How are they doing it? UGC (User generated content)!

But don’t worry, you don’t have to be a sustainable product targeting eco-warriors to drive sales via TikTok.

39% of users say they first discovered brands they’d never heard of before on TikTok

47% of users agreed that they’d purchased something they’ve seen on TikTok 

*Source Hubspot

#TikTokMadeMeBuyIt is real and it’s clear that showcasing your products in a raw and authentic way with UGC and influencer marketing is becoming an essential part of marketing campaigns.

Here are some top tips to get you started:

• Jump on the latest trends into your TikToks

• Research the right hashtags and sounds for your target audience

• Don’t be ‘Preachy’ be creative and funny! You can have fun and still educating and influence your target audience 

• Post regularly, you don’t want to lose momentum

• Partner with influencers to maximise your reach and exposure

When you’re ready to take you’re influencer marketing to the next level, we can give you a FREE talent match to and show you who could be your next brand ambassador!